"You don't persuade the people through the intellect; you persuade them through passions ... sitting by yourself and getting an idea is more important than all the technology in the world."
- Bill Bernbach
Monday, December 4, 2017
on advertising
"You don't persuade the people through the intellect; you persuade them through passions ... sitting by yourself and getting an idea is more important than all the technology in the world."
- Bill Bernbach
