If you need eyeglasses try Warby Parker. Reasonably priced attractive frames. The very simple process involves photographing your prescription and uploading it, taking a selfie with a credit card under your nose to gauge dimension and waiting a few days for your package to arrive in the mail. There were delivery issues with a recent order but Warby unprompted by me promptly refunded my payment and gave me the specs for free. Earning loyalty is no more complicated than this.
