"Bring down your opponent by any means. Bring him down by deception, by craft, through uncertainty, through insecurity - better to bring him down than to bring yourself down. Be mysterious rather than obvious. Pretend to be here when you are there. Be close when he thinks you're far, and far when he thinks you are close."
- Be unpredictable
- Be frightening
- Be daring
Excerpted for Sun Tzu's 5th Century BC, The Art of War
