HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. HEMA also has stores in Belgium, Luxemburg, and Germany. HEMA was recently sold to British investment company Lion Capital. The product page is innovative:
http://producten.hema.nl
(Hat tip: RJ)
http://producten.hema.nl
(Hat tip: RJ)