"For Balsillie, business is 5 per cent strategy, 95 per cent execution, so RIM focuses on execution in the full knowledge that most competitors cannot maintain a similar concentration. 'You never modulate, you just don't stop, you never give advantages, and you count on the other person blinking. They'll have to reorg, or they'll quit, or they'll be overaggresive, or they'll do something erratic. Methodical predictability with a high function, high trust, high execution-centric organization is an unbelievably effective strategy,' said Balsillie, who takes his work seriously but not himself. 'Do your best, live for the day, go to bed, and do it again tomorrow. Don't live with regrets, don't over-scenarioize and don't worry about the future. That's all there is. The rest of it is just a grand illusion.'"
- Rod McQueen, BlackBerry: The Inside Story of Research In Motion, pg.305
