From Megan McArdle's Why Goldman Always Wins:
Unless you’re deaf, or have been living in an ashram for the past four decades, you’ve heard the voice of Don LaFontaine, known in the trailer industry as “the voice of God.” LaFontaine’s gravelly baritone popularized the phrase In a world where … and seduced us into movie after movie, from Dr. Strangelove to The Simpsons Movie. When he died last year, at the age of 68, one obituary reported that at his peak, LaFontaine was making $30 million a year voicing trailers and commercials.
