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Inspired by the Tales of
King Arthur,
Viggo Mortensen [born 1958] calls his book publishing company
Perceval Press; one should find one's own path through the forest. However, in an
early version of the legend, Perceval fails to ask a simple question which kills a King and blows his chance at finding the Holy Grail.
Henry David Thoreau's reference to finding one's own path
here.