"The real secret of success is enthusiasm. Enthusiasm is the yeast that makes your hopes rise to the stars. Enthusiasm is the sparkle in your eye; it is the swing in your gait; the grip of your hand. Enthusiasm is at the bottom of all progress. With it there is accomplishment. Without it there are only alibis. But enthusiasm is only the starting point of my management recipe. It may be stating the obvious, but there are three key elements behind a successful company: manpower, products, and clients. Success is difficult to manage because you learn more from failure than success. When you have won everything, you only risk losing. You also have to remain humble because there is always a danger that a problem is lurking around the corner."
- Luca Cordero di Montezemolo [born 1947], President of Ferrari and Chairman of FIAT
